Before building your next Facebook campaign, it's important to invest time in creating your strategy. Trust me, it'll make your life so much easier when it's time to jump into Ads Manager!
You’re in Ads Manager, you know what you want to promote but there are so many steps to take before getting your ad live.
Is there an order you should be following? Should you be creating more than one ad? Is there a secret insiders club that no one talks about?
It’s time to step away from Ads Manager and get planning!
I'll walk you through every step, breaking this Facebook Ads stuff down into manageable chunks. I’ve even included a glossary of all those terms you have to Google every time you create a new campaign. Custom audiences (whatever they are?!) will make you run for the hills no more!
Follow the exact steps I take when working on client campaigns, and the methodology I teach in my Coaching Programme. And the best bit? It’s all in a language you can actually understand.
I’ve drawn on my 10 years of experience in the ads world and hand-crafted this 26-page planner to guide you through the planning process and create you an unstoppable strategy!
Set goals and targets so you can measure the success of your campaign.
Define your audience
Define your audience so you reach the right people .
Plan your audience segments – that’s right, wave goodbye to ads that serve only one audience!
This is the ONLY Facebook Ads PLANNING blueprint you need.
Trust me. You will never create a campaign again without it.
Budget and timeline
Set your budget and timeline .
Advert copy planner
Plan your advert copy, images and those all-important A/B tests .
Importance of planning
Discover how crafting a strategy and creating a plan saves you time, energy and money!