Excels you to new levels of Facebook Ads excellence!

Do you want to become a Facebook Ads master?

a 10-week group coaching programme that

You may be running Facebook Ads...

...to support your business, eager to reach your ideal customer and drive conversions.

...for your employer, juggling a heavy-workload and facing demands to hit monthly targets.

...for your clients and YOU want to ensure you are delivering the best service (and results!).

Whatever your reason for running them, you have made the right choice.

 With over 2 billion active users on the platform alone, there really has never been a better time to dial up your Facebook Advertising. And not just because of the huge potential to grow your business.

But because Facebook Ads will never be as cost-effective as they are today.

In order to capitalise on this right now, you NEED to be armed with the tools and knowledge to run high-impact, results-driven campaigns. 

Is it time to step out of your Ads Manager rut and take your knowledge to the next level? 

If you’re tired of spending money with little to show for it

If you’re struggling to reach the right people and build meaningful relationships with potential customers

If you’re feeling overwhelmed by the sheer volume of options and constant updates Facebook roll out

If you’re lacking in confidence to run a powerful campaign end-to-end and prove the return on your investment

And if you’re frustrated with online courses, free downloads and DIY learning that fail to push you forward…

Then your invite to The RT Method – my hand-crafted Facebook Ads Coaching Programme – is waiting for you. I have worked with thousands of clients just like you. No matter whether you own a business yourself or sit on a marketing team, I can help you find your fire with Facebook Ads.

Join the Waitlist

There’s no one-size fits-all secret that I share or magic answer. There’s also no such thing as overnight success when it comes to ads (despite what you may have been told). But what I can tell you is that after 10 years of experience, and having managed many, many, MANY Facebook and Instagram campaigns, there is absolutely a RIGHT, and a WRONG way of doing things.

 Unfortunately, 90% of Facebook Ads managers fall into the latter category. I don’t want you to join them. 

What if I told you that you could...

Stand apart from all the other overnight Facebook Ad “experts” and create campaigns with confidence, ease and authenticity

Design a laser focused Facebook Ads plan bespoke to you

Build the strong foundations of a winning Facebook Ads strategy that aligns with your wider business goals

Put your brand firmly in front of your target audience’s eyes

Devise a clear user path for your audience so that your ads convert into paying customers

Have the know-how to invest wisely and generate a proven ROI that can’t be messed with

Now this isn’t a dip-in, dip-out course that you purchase but never fully commit to completing.

It’s also not for those that dabble in Facebook Ads, spending just £10 here and £50 there.
If you are a DIY-learner or a dabbler, don’t worry, I have you covered!

But for those who are ready to jump to the next level with Facebook advertising and join the small percentage of those who truly know the craft - whether it be to grow your own business, or to help grow another - then I would be so happy to welcome you to my coaching programme. 

Join the Waitlist

Designed for dedicated-action learners who want to overhaul their Facebook Ads account and start generating results worthy of shouting about, my 10-week coaching programme is as comprehensive as they come.

It won’t be for everyone but for those that are the right fit, you’ll be greeted by a community of likeminded peers with the same goals, ambition and drive whom you can share the learning experience with.

The programme is a result of everything I’ve learnt, seen, experienced and heard thorough my 10 years in the Facebook ads game. Having fought through the myths, failures, and don’t-need-to-knows, I’ve collected every golden ads nugget and jam-packed them into a 10-step programme - along with my love, passion and expertise. 

It includes every essential step from developing a stand-out strategy that guides you through the planning and building stages, to managing and optimising your campaigns once published – and everything in-between!

My personal methodologies from years spent in hundreds of different ad accounts, are at the core of the programme and help shape the content I know you’ll love. This means you’ll gain insight into the exact approach and practices I follow with my own clients.

You’ll quickly learn that the foundation of all my teaching methods is to shift your mind-set when it comes to ads. Be prepared to forget everything you’ve learnt so far, and pivot in a whole new direction. 

Coaching is my happy place but unlike many coaches, I am very much a practitioner too. Managing client accounts allows me to always keep on top of new trends, updates, and ensure that my teaching methods forever align with Facebook’s latest advertising strategy.

And of course, accompanying you every step of the way, is me. You’ll have an all-access pass to me through a private Facebook Group which is home to all the training you need to become a Master, including live coaching calls, Q&A sessions and much more!

What will we cover?

Week One
The Power of an Ad Strategy

Week Three
Targeting strategies

Week Five
Creating high performance adverts

Week Seven
Using business manager

Week nine

Week Two
connecting with your audience

Week Four
Ad objectives and formats

Week Six
testing methods

Week Eight
the Facebook Pixel

Week Ten
Measuring Success

I am still learning so much...

“Rebecca has such a brilliant teaching style and the resources you receive are fantastic. Facebook Ad expertise is a whole new skill set in itself and even as a Freelance Social Media Manager with experience running ads for clients, I am still learning so much and coming away with invaluable knowledge and insight.”

Danielle Horton, Director, Blurb Social

Created by Noura Mbarkifrom the Noun Project


Great training in a friendly manner

“Rebecca delivered great training in a professional friendly manner. Her content was exactly what I wanted. And I will be using the information for my business straight away.”

Nigel Rooney, Director, Herts and Beds Electrical

Created by Noura Mbarkifrom the Noun Project


I am a huge advocate of learning the ropes yourself. As a self-taught Facebook Ads pro, I know how powerful it is to have the INSIGHT, KNOWLEDGE and proof of SUCCESS before considering outsourcing. An important part of the work we do together is based around the idea of PRACTICE.

By jumping into your ad account (or your client’s) to take action on what you’re learning, you gain the skills to both create and execute on an effective ad strategy, AND develop the right approach that will set you apart from so many others. The approach that allows you to nurture, scale and optimise your campaign to its fullest potential. 

Join the Waitlist

The RT Method is unique

Are you ready to join the RT method?

As an RT Method member, you get:

Created by Noura Mbarkifrom the Noun Project
Created by Noura Mbarkifrom the Noun Project


Live weekly training

Created by Noura Mbarkifrom the Noun Project
Created by Noura Mbarkifrom the Noun Project


group coaching calls

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Created by Noura Mbarkifrom the Noun Project


Live Q&A Sessions

Created by Noura Mbarkifrom the Noun Project
Created by Noura Mbarkifrom the Noun Project


How-to tutorials

Created by Noura Mbarkifrom the Noun Project
Created by Noura Mbarkifrom the Noun Project


Access to me

Created by Noura Mbarkifrom the Noun Project
Created by Noura Mbarkifrom the Noun Project


Grow and learn with peers

Created by Noura Mbarkifrom the Noun Project
Created by Noura Mbarkifrom the Noun Project


Private Facebook Community

Created by Noura Mbarkifrom the Noun Project
Created by Noura Mbarkifrom the Noun Project


Tools and resources

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Created by Noura Mbarkifrom the Noun Project


special member discounts

Created by Noura Mbarkifrom the Noun Project
Created by Noura Mbarkifrom the Noun Project


Exclusive bonuses

Meet your Coach

Rebecca Thatcher is one of the original Facebook Ads Strategists. With 10 years’ industry experience, having managed campaigns for some of the world’s leading education companies, global beauty brands and publishing houses, she is one of the leading female Facebook Ad experts in the UK. She manages upwards of half a million in client ad budgets each year and has been named ‘The Oracle of Facebook Ads’. A passionate speaker and coach, Rebecca has trained thousands, sharing her knowledge and experience with business owners, marketers and social media consultants all around the world.

It's time to revolutionise your Facebook Ads approach, once and for all

As a member of The RT Method, I’ll guide you through everything you need to know to maximise your time, effort and investment on ads by successfully planning, building, managing and measuring a campaign that can’t be rivalled.

Together, we’ll walk through the whole process. From setting a budget and planning your approach, right through to efficiently managing your Facebook Ads, empowering you with the confidence to do it for yourself.

On graduating from my coaching programme, you become a Facebook Ads Master, equipped with the tools and knowledge to do things the right way, publishing high-converting ad campaigns like there’s no tomorrow!

This isn’t a course where you’re left to self-teach and self-motivate. I will be here to support you every step of the way and be on-hand to answer any questions you have as we go.

My mission is for you to learn how to create and execute on an ads strategy, generating amazing results that you can be proud of. No more guessing. No more wasting money. No more uncertainty. By investing in yourself, you leave with confidence, a highly desirable skillset (that can also reward you nicely!), and a new network of business buddies to call on if doubt ever creeps in.

Ready to take on the 'Mastery' title and claim your piece of the Facebook Ads pie?

Sign-up for the September 2019 waitlist

Join the Waitlist

If you have access to an ad account – whether it’s for your own business or for the company you work for – I recommend that you begin to practice what you learn as soon as possible. After all, the best way to become an ads master is to DO!

This doesn’t mean you have to run active campaigns but having access to an ad account allows you to get everything set up, build your audiences and ensure you can navigate your way confidently around Ads Manager. That way when you’re ready to publish your ads, you have done a large bulk of the work and can get them live much quicker!

The programme is built with beginner and intermediate levels in mind. You may have run a few campaigns before but not really known what you are doing, OR you may never have even looked insider Ads Manager. The only requirements for the programme is that you plan to run Facebook ads in the near future, that you are an action-learner, ready to put into practice what learn and that you’re a supportive team-player, keen to be part of a positive and powerful community.

We get started in September. I can’t wait!

Absolutely! This programme is perfect for anyone with a need to know (and I mean REALLY know!) Facebook ads. You may run ads for your own business, for your clients, for your employer. So long as you have a need and a desire to learn, you are very welcome to join us.

Yes, of course! It’s a completely different learning experience so it really comes down to preference – are you a DIY learner who loves to absorb content in your own time, at your own pace, or are you someone who would benefit from a more personal and supportive learning experience, being coached through each step? If it’s the latter, I’d definitely recommend joining The RT Method!

We do touch on the content that you’ll find in my 5 courses and some of the training videos are the same (depending on which course you completed) but the learning experience is totally different! With the course, you consumed the video content and then completed the tasks on your own. In the programme, the training is delivered LIVE (for the BETA-version only), you can ask questions at any time, you gain additional support through group coaching calls and have access to how-to tutorials with step-by-step instructions through real-life examples.

 Not to mention the fact that we cover EVERYTHING you need to know when it comes to ads, whereas the course you completed would have covered just one area.

Yes, definitely! I’m aware that post-programme can be the time you need the most help so I’ll be creating two options for additional support. I’m just working out the details!

Take a giant leap towards success today and

Join The RT Method

Facebook ads coaching programme

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The RT Method Group Coaching Programme

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By joining the waitlist, you also agree to receive weekly updates from me. You can unsubscribe at any time.