It’s time to be discovered by the right people so YOU can make a greater impact, and YOUR BUSINESS can truly flourish. With nearly 3 billion users across Facebook and Instagram, your perfect client is out there, but getting their attention is not always easy. Agreed?

You spend so much time, effort and money crafting high-value content, only to be seen by the wrong people – or worse, no one at all. I feel your frustration.

Having spent 10 years trying different techniques, testing and learning, I know how Facebook™users think, behave, and most importantly, what gets their attention. I also know how to find the 0.002% of people on the platform that actually matter to you.

But having an optimised strategy is the best place to start. Through my personally crafted methodology and data-driven approach, I take the mystery out of Facebook™Ads so that you can start reaching your dream customers with ease – and have wildly successful launches.

My secret? now that would be telling "wink, wink"

you have a gift that needs to be shared with the world because it's

i know

too precious to be kept a secret

I’m Rebecca Thatcher, a data-loving ad nerd by title but dig a little deeper and you’ll find a heart-centred high-achiever, powered by a desire to help life’s true gems shine brightly. With ten years’ industry experience, having spent thousands of hours and millions of pounds on ad campaigns, I love to teach ambitious, gifted coaches how to run high-performing Facebook™Ads of their own. Whether you’re new to paid social or you’ve been dabbling in Ads Manager for a while, I’m here to help everything make so much more sense.

I was there at the arrival of the Facebook™Ads phenomenon. Fresh out of university, I began working on big accounts in the beauty industry, and with big budgets to manage, I was lucky to have the freedom to experiment, discovering the magic that drove results. My curious and inquisitive mind loved the challenge this new (at the time!) advertising tool offered, and so I spent countless hours trying, failing and learning, teaching myself as much as possible. To this day everything I know is self-taught, fuelled by the art of forever being a practitioner – an essential part of everything I do.

Where it all started

hello, I'm rebecca - your coach

Having started out as a freelance journalist, I had an inkling I’d work my way back to running my own business one day. It wasn’t until 2016 whilst away in Madeira (my favourite place in the world!), that I began to bring this idea to life. So many businesses were dabbling in paid social and getting it wrong. Having worked in-house for some amazing brands over the years, I had seen agencies come and go first-hand, promising the world and always under-delivering. I wanted to do things differently.

And so, as I sipped iced-coffee on the cobbled streets of Funchal with my now husband (and #1 fan!), he encouraged me to start what ended up being the beginnings of my business plan. My goal?

I left the island with sun-cream scented scribbles, detailing my wildest dreams for a fantasy business. Fast forward 8 months and I made them my reality.

Eighteen months into my entrepreneurial journey and fascinated by the fast, personal growth-track that came with it, I began exploring self-development. From there, my obsession with mindset, self-awareness, habits and so much more developed as I began to understand that in order to reach the high levels of success I dreamed of for my business, it was imperative to work on myself. I invested heavily in courses, coaching, conferences, beginning an ongoing journey of personal development.

It was during this time that I also began learning more about semi-passive income streams and the launch strategies behind their success. After enrolling on a year-long launch programme and meeting some of business’ brightest stars along the way, it became clear that I HAD to serve a new niche.

To empower businesses with the tools and know how to confidently and successfully manage ads for themselves.

'why coaches?' you ask...

That niche was (and is!) ambitious, gifted coaches who are looking to scale their business online, moving from serving one-to-one, to one-to-many.

One of the most important things for me as a business owner and coach myself is that I find joy in my work. In order for me to show up as my best self, I need to be surrounded by inspiring, driven, ambitious people with a strong ‘WHY’ and a desire to make a positive impact. 

Coaches looking to scale their business online to help as many people as possible are my DREAM customers, and are the reason I jump out of bed every morning with a fire in my belly. 

The way I see it is that the more coaches I can help to share their message and reach more people, the further their reach goes, and the wider their superpowers are spread – to those who need them most. 

The coaching industry is one of the fastest growing in the world (second behind IT) as more and more people lean into the need for personal development. I love to work with coaches from all spaces – Life Coaches, Health Coaches, Wealth Coaches, Brand Coaches, Mindset Coaches, Business Coaches. And not forgetting the superheroes behind this billion-dollar industry – the Virtual Assistants and Online Business Managers who us coaches could not be without! 

If you have a mission and a message to share, I am here to help ensure the right people are listening. I’m also here to make this process as easy as possible. Despite my love of funnels, numbers and targeting tactics...

I am not your ‘average’ Facebook ad specialist. My intention is always to lead with clarity, ease and simple, yet effective strategies. 

62% of business owners fail with Facebook advertising because they lack the right knowledge, skills – and it’s all kinds of complicated. I do things differently, ensuring you are guided and supported throughout every step of the journey, so you can reach your people with ease. No stress or overwhelm over here. I share my proven strategies that if implemented properly, lead you to success with each and every one of your launches. 

If you’re ready to multiply your magic and begin serving at a higher-level - whether you’re launching a group coaching program, a membership, a course, or something equally as exciting – I am here to help you have a bigger reach, make better connections, and create BIG impact. 

some brands i've had the pleasure of working with

Sanctuary spa

st tropez tanning

cambridge assessment english

kawasaki engines

cambridge university press

By sarah London

Pearson english

charles worthington

The results speak for themselves

"Working with Rebecca is a dream. Alongside the fact that she's incredibly personable and on the ball, she always has strategy at the front of her mind - so looks at Facebook™ads as part of the overall business plan and not just in isolation. The results speak for themselves - she increased the fanbase of one of our clients by +216% in less than 3 weeks! I’d 100% recommend working with Rebecca."

Corrie Jones, Director, Untapped Digital

Created by Noura Mbarkifrom the Noun Project


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“We have been working with Rebecca for over two years now and it’s unbelievable how the journey has unfolded for us on Facebook™. We launched our page in 2017 and within 18 months, we stand at 363K fans - a 235% increase in fans in 12 months! Rebecca is fantastic to work with. She’s very professional and has a great pool of knowledge. Her strategy skills are on point and she is very proactive when it comes to running advertising campaigns. Our page engagement has grown by 155% and now generates 1139 leads per month! She takes the time to understand our brand and provides a tailor-made solution. We love working with her and look forward to achieving further amazing results in 2019.”

Rachna Yadav, Digital Marketing Manager, Occupational English Test

Created by Noura Mbarkifrom the Noun Project


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delivered by an expert

“Very useful session on social media tailored to our needs, delivered by an expert. I thought this was one of the best prepared training presentations. This is what I’d been looking for.”

Gemma Considine, Acting Director of Digital Marketing, Pearson English

Created by Noura Mbarkifrom the Noun Project


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FOUR things I absolutely love

Cosy nights in

Home is my happy place. Add in great food, snuggly blankets, Netflix and as many candles as you can carry. That's my heaven right there.

Created by Noura Mbarkifrom the Noun Project


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The perfect flat white

I take mine strong, extra hot and finished with beautiful latte art please. It would be rude not to have a slice of coffee cake on the side too...

Created by Noura Mbarkifrom the Noun Project


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Going on adventures

My husband and I are so lucky that we can take our work wherever we please, so we frequently do. City breaks, coastal cottages, kooky AirBnB homes. 

Created by Noura Mbarkifrom the Noun Project


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Autumnal feels

As a November baby, I think by nature I'm drawn to this season. I love everything about it. October is our wedding anniversary so this makes it extra special.  

Created by Noura Mbarkifrom the Noun Project


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If you're looking for the short and sweet bio...

I'm Rebecca, an Ad & Funnel Strategist, but beneath the technical title is a drive to connect coaches with their dream customers. With over 10 years of big brand experience, having spent thousands of hours and millions of dollars on Facebook™ad campaigns, I know how to create meaningful connections between you and your next client. I’m here to help you connect with your perfect people with ease – and absolutely zero sleaze! Whether you’re new to paid social or you’ve been dabbling in Ads Manager for a while, I’m here to help everything make so much more sense.